ESRC Training Series - Influence of Corporate Culture



Recorded on April 3, 2018

Duration: 53 minutes

The Environmental Sustainability Resource Center (ESRC) delivered a training series of webinars intended to enhance business operations through applied sustainability strategies.

This four-part webinar series provides insight on making the business case for environmental sustainability, identifying the building blocks of a systematic approach for success and provides examples and resources to help turn actions into outcomes.

The “Influence of Corporate Culture” webinar focuses on management influences to affect change in employee perception of and participation in sustainability initiatives.

Topics include:

  • Top management involvement
  • Engaging employees
  • Communicating the message
  • Success story presentation
  • Tools and resources
  • Technical assistance available


View this Webinar on the ESRC YouTube Channel

View the ESRC Sustainable Business Training Series YouTube playlist.

Presentation Info


Lissa McCracken, Executive Director
Kentucky Pollution Prevention Center

Jodie Jackowiec, Division Manager
Corporate Planning and CSR
Yamaha Motor Manufacturing Corporation of America



[00:01] Introduction

[01:57] The Softer Side of Sustainability

[24:09] Company Spotlight – Yamaha Motor Manufacturing of America

[42:18] Questions

[46:30] Tools and Resources

Note: Time-stamped links will be viewed on the ESRC YouTube channel. The same time-stamped links are also provided in the video description below the video on YouTube. Or the slider bar in the embedded video on this page can be dragged to the desired time for viewing a specific portion of the video.



Goal Setting Examples


Technical resources




Technical Assistance

  • Pollution Prevention Resource Exchange (P2Rx)
  • State/Local Technical Assistance Providers